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Keeping Your Cool About Negative Reviews (Lessons Not Learned From Pigalle’s...
When someone leaves an undignified review about your store or restaurant, it’s perfectly normal to feel hurt. And if their review feels more like an attack, you might even get a little angry. But...
View Article13 Ideas for Getting Customers to Celebrate “The End of The World” With You
A proper End of the World themed party (or doomsday party) isn’t without proper preparation. You remember New Year’s eve in December 31st, 1999 right? Power was supposed to shut off, leaving us without...
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Reducing Holiday Stress for Your Customers: What Makes People Crazy
The best way to make a sale in any business is to identify a customer’s pain point, and find out how your product or service can help them solve that problem. During the holidays, the biggest pain is...
View ArticleDid You Know AMEX Customers Spend 4x More?
Did you know that American Express card members spend more than any other? In fact they spend 43% more. They spend four times more than Mastercard members and three and a half times more than Visa...
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Selling Gift Certificates – How To Double and Triple Sales
Last year you probably bought a gift certificate or gift card, right? You bought one for a picky teenager, the office Yankee swap, or for kid who is old enough for an iPad, but not old (see:...
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6 Ways to Turn Your Store into a Must-Shop Gift HQ
We all love getting gifts. Birthdays, anniversaries, and the entire month of December bode well on our list of days we like a whole lot. Most of us also like buying gifts too. That is, until we start...
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Boston’s Best: The 8 Best Tasting Menus in Boston
If you prefer vanilla ice cream over rocky road, or order your pizza with just the cheese, then it’s fairly safe to assume that you’ve never ordered a tasting menu. Aside from typically being the...
View Article12 Tricks to Keep Restaurant Customers Happy During Long-Line Season
“At first I was annoyed that even though I made reservations, I had to wait 30 minutes to be seated. But because they were so friendly, I couldn’t get mad. They took our bags and coats, and we ordered...
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Chocolate + Lasagna Go Together like Payments + Marketing
The latest fad at restaurants and in cooking schools is to pair chocolate with non-traditional ingredients, like lasagna noodles. Just a few weeks ago, I had the pleasure of tasting a s’mores pizza,...
View ArticleDid You Know Gen X and Gen Y Are The Biggest Spenders This Holiday?
According to Ed Jay, senior vice president of American Express Business Insights, it’s not the typical baby boomers and seniors who are splurging on the holidays this year. Instead, Generations X and Y...
View ArticleHow to Turn Designated Drivers into Heroes at Your Bar
During busy nights at your bar, it’s especially hard to keep tabs on everyone who comes in and out. You’re responsible enough to cut off those who need to be limited and call the police when it’s...
View ArticleCaught’cha! 10 Better Ways to Turn Showroomers into Customers
During this recent holiday season, did you notice a lot of shoppers who came in, took photos on their smartphones, and ended up walking right out the door? Instant-access to the web makes it easy for...
View Article12 Worthwhile Small Business Resolutions for 2013
In 2012, the world of small business spread its wings. Companies like ours are continuously working towards building better, more profitable local communities based on old-school loyalty tactics with...
View ArticleDon’t Forget: Popular Sales Holidays to Plan for in 2013
Print this out, hang it on your wall. Now, get a notebook, or a digital notebook, and start writing down all of your promotional ideas for the entire year of 2013. For most retailers, the holidays make...
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The Best Restaurant Colors, According to Color Experts
Pink walls, pink tablecloths, pink chairs—the love for Joe Marzilli’s Old Canteen in Providence, Rhode Island is unapologetically colorblind. Luckily, they can get away with it because it’s been a city...
View ArticleStressed Employees: How to Motivate + Re-Kindle Their Enthusiasm
Your employees will never love your business as much as you do, but if you’re lucky, you’ll employ people who will treat it like their own. Despite the dismal job market, a report published by...
View ArticleDid You Know Your Cost of Beef Will Increase 5% in 2013?
According to Forbes, a 5% increase in the cost of beef will cause a new trend of proteins in 2013. They predict “a major shift in the nation’s protein food supply away from meat-based proteins and...
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Swipely Says: The Best Sushi in San Francisco
It’s not just wine, tea and other liquids that are inspiring an influx of sommeliers, but America has created a new, ever-expanding mob of sushi connoisseurs. The perfect compliment to a good book...
View ArticleWhy Niches Work Better than One-Size-Fits All Businesses
When a business specializes in one thing it sends the message of expertise. If you want to find a good hat, a hat store is probably your best bet for variety, right? Or, you want a burger, so the best...
View ArticleDid You Know 57% Want to Eat Smaller Portions in 2013?
A report recently published by NPD Group’s Healthy Eating Strategies by Generation showed that, “43 percent of the more than 5,000 adults surveyed indicated that they ate smaller portions always or...
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